Know exactly where your audience is located, which languages your fan are speaking, and even where your posts are showing up.
Discover your audience's age and gender, establish personas and adapt the tone of your content.
Find out how your fanbase reacts to your content. Analyze when people join or leave your page and determine their rootcauses to reduce churn and increase loyalty.
Focus your efforts by discovering how people land on your page. Find out the referral sources bringing you the highest traffic and highest amount of engaged users.